E-COMMERCE PLATFORMS
Led 10+ Google Design Sprints that aligned teams, prototyped new travel tools, and informed product strategy.
Overview
Designing commerce experiences requires more than visual design. It means aligning product, merchandising, engineering, and customer behavior to help people discover, evaluate, and purchase products.
Across several initiatives I helped teams design digital commerce platforms — from large retail experiences to B2B travel marketplaces.
This work spans:
Holiday campaign and platform design for Lowes.com
Creation of Travelport’s ecommerce marketplace
Lowe’s.com Holiday Campaign & Platform Work
As Art Director for the Lowes.com holiday campaign, I led the creative direction for the seasonal shopping experience, collaborating with designers, copywriters, and photographers to develop the visual theme for holiday merchandising and Black Friday promotions. I also designed key campaign screens and directed photo shoots used throughout the campaign.
Holiday campaign landing experience combining promotional storytelling with category navigation that drives product discovery.
Travelport Marketplace
I led the design and experience strategy for Travelport Marketplace, an e-commerce platform that enables travel agencies to discover and adopt technology products built on the Travelport platform. Working with product and engineering teams, I designed key marketplace experiences including product browsing, product detail pages, and developer listings.
Desktop Product Detail
Responsive Marketplace (Mobile)
